Our Expert Team
Coaching is a life-changing journey. Finding the right support is essential. That’s why Simon built a hand-picked team of expert coaches to help you reduce stress, build clarity and create balance so you can create sustainable success.
Every coach brings unique experience, shared values and a deep commitment to helping you thrive – both personally and professionally.
How your coaching journey starts
A simple, personal process to help you move forward with clarity.
1. Tell Us About You
Answer a few quick questions so we understand what you want to work on.
2. Book Your Session
Choose a time that works best for you.
3. Breakthrough Session
Have a focused conversation to gain clarity on what’s holding you back, and map out a clear path forward.
A 1-hour conversation to gain clarity and direction.
Meet The Team

Joseph is a seasoned and qualified coach with over 15 years of experience supporting people with self-discovery and positive life transformation. He has worked in coaching, counselling, leadership and consultancy roles across various boardroom, non-profit, healthcare and grassroots contexts.
Working with Joseph will enable you to break free from limiting beliefs and develop a deeper understanding of yourself and your potential. You will leverage insights about your thoughts and behaviours into clear goals, purposeful actions, and sustainable practices. Joseph's clients describe profound shifts in how they think, feel, act and make decisions.
His coaching approach is collaborative, strengths-based and direct. He helps people address all kinds of challenges, including imposter syndrome, stress, anxiety, burnout, self-esteem issues, relationship difficulties and addictions.
Following an ADHD diagnosis in recent years, Joseph has evolved his coaching practice to include specific programmes for neurodivergent people. This includes interventions that address the unique strengths and challenges of those with different cognitive variations.
Alongside coaching, Joseph works as a trainer, facilitator and consultant. He also enjoys reading, learning and making music.

Justine is a Professional Certified Coach accredited by the International Coaching Federation (ICF PCC) and qualified Psychotherapeutic Counsellor (Prof.Dip Psy C) MBACP, MNCPS (Acc.), dedicated to empowering ambitious beings to grow personally and professionally in an authentic way.
Her 25 years of business experience, blended with coaching, has led her to partner with global organisations as well as private clients.
Justine works with individuals and groups on a broad range of areas, from leadership development to mindset and behaviour change using a brain-based, person-centred approach. She believes that reducing overwhelm, stress, and anxiety while increasing clarity, calm, and balance is key in creating space to focus on what’s truly important, driving meaningful change and maximising potential.
Her coaching style is open, honest, and direct, with a calm curiosity to challenge the status quo. She fosters a trusting partnership in a confidential, non-judgmental container, always offering unconditional positive regard.
In addition to coaching and counselling, Justine is a mentor, facilitator and trainer.
Outside of work, her never-ending passion for learning about human emotion and behaviour keeps her busy. She also enjoys spending time with friends and family or practising reformer pilates, preferably in the sunshine!

Max is an ICF Certified Coach and experienced self-development trainer.
He specialises in helping busy professionals to achieve more joy, purpose and balance in their lives. Drawing on his background as a former lawyer & lecturer, he has a genuine understanding of what it’s like to operate in high-pressure industries. Max is also passionate about helping his clients to embrace their authentic selves and pursue their true aspirations. As a member of the LGBTQIA+ community, he knows firsthand what it’s like to feel like an outsider and suppress parts of oneself to fit in.
As an Accredited Transformative Coach, Max facilitates lasting change through questioning, active listening, insight, reflection, gentle challenge and accountability to shift limiting beliefs. He believes that everyone holds the answers within, and his role is to help clients unlock that ‘inner gold’. He adopts an integrative approach, drawing on tools and techniques from various disciplines, including NLP and transactional analysis. Additionally, as a skilled trainer in self-leadership, resilience and high-performance, he integrates these teachings into his work.
Max’s coaching style is both calm and transformative. He creates a safe, welcoming, and non-judgemental space where clients feel able to show up as their true selves and achieve their goals.

Ashleigh Hayden is an ICF accredited Coach whose unique blend of behavioural coaching, neuroscience, and Acceptance and Commitment Therapy (ACT) equips her clients to tackle life’s most pressing challenges.
With two decades of experience in financial services, including international invoice finance, strategic operations management, and management consulting services. Ashleigh brings a practical, solution-oriented approach to her coaching. Her deep understanding of high-pressure environments allows her to guide clients through complex personal and professional transitions with clarity and empathy.
Ashleigh specialises in stress management, burnout prevention and recovery, helping clients regain their footing and thrive in the face of adversity. Her coaching enables ambitious individuals to overcome self-doubt, feel stable in times of uncertainty, and cultivate resilience. Using a tailored approach and evidence-based methodologies, Ashleigh helps clients align their actions with their values, ensuring they can make meaningful progress toward the life they aspire to have.
Whether through 1:1 coaching, group sessions, or workshops, Ashleigh’s clients experience profound personal transformation. Her ability to cut through overwhelm and offer actionable strategies leads to lasting change, empowering clients to take control of their lives and create sustainable success. Ashleigh’s coaching style is both supportive and challenging, ensuring her clients leave each session equipped with the tools and strategies to overcome any obstacle.

Dr. Jeevan trained at the University of Cambridge, receiving his Medical Doctorate and a Masters in Physiology, Development and Neuroscience. He has since worked as a junior doctor in the NHS, helping patients with both physical and mental conditions. He has also been the lead author for multiple research articles on sleep, mental health and addictive behaviours.
After years of studying medicine, he has trained as a coach to make a greater impact on people’s lives outside of the hospital. He serves his clients in a holistic way, using his breadth of knowledge about the human body and mind, to ensure that his clients are in optimal physical and mental condition to achieve their goals.
Dr. Jeevan uses cognitive, behavioural and goal-directed approaches to help clients to build unwavering motivation and eliminate unhealthy behavioural patterns. His clients have beat chronic procrastination and ended lifelong addictions. His pragmatic approach to client transformation aims to give his clients a strong sense of identity, long-lasting discipline and the essential skills to lead productive, fulfilled lives.
After being raised in a deprived area of East London, Dr. Jeevan is truly passionate about coaching those who come from humble beginnings to reach their true potential.

Georgia is a qualified Personal Performance Coach, accredited NLP (Neuro-Linguistic Programming) practitioner and DISC Personality and Behaviour Profiling facilitator. Her mission is to empower purpose-driven professionals to achieve a lifestyle that brings them happiness and fulfilment.
Through powerful and transformational coaching, Georgia will work closely with you to identify your priorities, shift perspectives, and build your confidence. You will take a close look at your habits, behaviours, and current lifestyle to gain clarity and move you forward to a place where you are thriving in all aspects of your life.
You will gain the tools and awareness to live a healthy and balanced lifestyle that aligns with your passions, strengths, and values. On this journey of self-discovery, you will move from feeling lost, unfulfilled, and overwhelmed to feeling more in charge of your time and freedom with absolute clarity on what you want in the next stages of your life.
Georgia's coaching focuses on the multi-dimensions of your wellbeing: physical, emotional, creative, environmental, financial, spiritual, occupational, intellectual, and social. Clients report being able to exercise more choice and control over their own happiness and freedoms than they ever thought possible; coaching is the catalyst to that change!

Joe is an accredited leadership and team coach (ICF PCC / EMCC ITCA) who helps executives lead with confidence and authenticity even in the most challenging circumstances. He specialises in helping leaders access their inner knowing to navigate today's uncertain business environment and create balance between professional impact and personal fulfilment.
With 16 years of experience leading change in global organisations, Joe has coached senior leaders across professional services, technology, energy, manufacturing, healthcare, and the public sector. His lived experience and practical approach have established him as a trusted advisor who understands the real challenges leaders face - inside and outside of work.
Clients who work with Joe develop the ability to remain grounded when facing tensions and complexity. They make decisions with clarity, build stronger relationships, and lead more effectively while experiencing greater vitality. By embracing their inner guidance, these leaders create meaningful impact professionally while enhancing their wellbeing and personal relationships.
Joe's approach combines evidence-based psychological tools with practical workplace strategies. He helps clients build on their natural strengths while developing new capabilities tailored to their specific challenges. His coaching addresses awareness (waking up), development (growing up), personal integration (cleaning up), and action (showing up) - creating conditions for rapid, embodied, and sustainable transformation.
Beyond individual coaching, Joe designs and facilitates leadership and team programs that transform collaboration, performance, and culture. He lives between London and Wales with his partner of 15 years and their young son. He enjoys immersing himself in nature, which informs his perspectives on life and leadership.

James is passionate about helping people break free from unfulfilling careers and find a path that truly excites them. As an ICagile Certified Professional Coach (ICP-ACC), he believes that anyone can create a life of purpose and fulfilment with the right guidance and support. He’s dedicated to helping clients unlock their potential, discover their true passions, and make courageous decisions that lead to lasting change.
His own journey into coaching began after achieving a professional milestone that left him feeling unexpectedly unfulfilled. This prompted James to re-evaluate his path and embark on a journey of self-discovery, where he realised that his true calling was in helping others become the best version of themselves. Empowered by this insight, he shifted his focus from a successful corporate career to coaching, knowing he could make a bigger impact by guiding others towards a more meaningful career path.
With over 16 years in the corporate world—10 of those years managing projects and programmes across Law, Education, Food Retail, Fintech, and Banking—James brings a deep understanding of what it means to feel stuck in a role that no longer resonates. He now uses his experience to support clients who are ready to step into new opportunities, whether that means finding a fresh career or launching their own ventures.
This realisation not only brought James into the world of coaching, but it also inspired him to pursue this new path while travelling through Southeast Asia—embracing the freedom and fulfilment he now helps his clients achieve. Raised in Lancashire, James embodies a direct, no-nonsense approach, challenging clients in a way that brings out their best while always being their biggest supporter. For those ready to break through their own perceived limitations, James offers the guidance and unwavering support needed to create a life of passion and purpose

Ana initially qualified as a Nuclear Medicine Technologist and has clinical experience in the NHS and neuroimaging research settings. She since retrained in Hypnotherapy, Neuro Linguistic Programming (NLP), and Life Coaching and holds a Master’s level 7 Diploma in Integrative Healthcare with National Centre for Integrative Medicine.
She has a special interest in somatic approaches for emotional regulation, such as Emotional Freedom Technique (EFT) – also known as tapping. Her approach is to empower her client’s mindset to deal with challenging life situations such as health conditions, relationship difficulties, chronic stress or low self-esteem issues, focusing on the role and impact of their emotional landscape on their sense of wellbeing.
The therapeutic time with her clients is dedicated to understanding their internal ‘world map’, preferences, values, and priorities towards their life and health, using that to define sustainable goals to work towards together, as a team. With this collaborative approach, Ana has helped people dealing with chronic stress, anxiety, chronic pain and recovering from toxic relationships.
As well as providing 1:1 support to clients, she is also interested in health promotion in local communities. In 2022 she was part of a charity funded project to support low-cost access to complementary therapies to the Grenfell community in London.

Katie Tomkins
Head of Customer Success
Katie leads client experience at STC, ensuring every person we work with feels supported, understood, and guided from their very first interaction. She plays a central role in shaping each client journey, from onboarding through to long-term results.
With a background in leadership and customer experience, Katie oversees our systems, communication and service standards to ensure consistency, clarity, and a premium level of support across the entire business.
Alongside helping grow and develop the team, she is deeply committed to creating an environment where clients feel safe, empowered, and fully supported to make meaningful change in their lives.
Her calm, organised and people-first approach is a foundation of how STC operates and why our clients feel so well looked after.








