Our Coaching Team
Coaching is a meaningful journey, and finding the right support matters.
Simon Tomkins Coaching is a specialist coaching company focused on helping ambitious people under pressure create sustainable success and find a healthier balance in work and life.
Simon built a carefully selected team of experienced coaches who share the same methodology and commitment to helping clients create lasting change. Each coach is personally trained, supervised and supported by Simon to ensure a consistently high standard of coaching.
Each coach brings their own strengths and experience of high-pressure careers, life transitions and running businesses.
They understand the demands our clients face and have undergone extensive training to become highly skilled at empowering others through coaching.
Clients are carefully matched with the coach best suited to their goals, personality and context.
A note from Simon
Building this team has been one of the most important parts of developing STC.
Over the years, I’ve spoken with and interviewed hundreds of coaches. Only a small number have the experience, skill and presence needed to deliver true, lasting change.
While independent coaches naturally end up working with whoever they attract, a team model allows us to take a different approach. We look carefully at each client’s goals, personality and circumstances and match them with the coach best suited to support them.
The coaches you see here are people I trust deeply. Each one has been carefully selected and trained in the coaching philosophy that underpins our work.
We meet regularly as a team to continue developing our approach, sharing insights and ensuring that every client receives the same thoughtful, high-quality support.
When you work with STC, you’re not just working with one coach — you’re supported by a team committed to doing this specialist work to the highest standard.
Meet the Coaches
Each coach brings their own experience and expertise while working within the same coaching philosophy that underpins our work.
Joseph is a qualified coach with over 15 years’ experience helping professionals gain clarity, confidence and direction in their lives and careers.
Following an ADHD diagnosis in recent years, Joseph has evolved his coaching practice to include specific programmes for neurodivergent people.
His coaching style is collaborative, strengths-based and direct, helping clients understand their patterns, challenge limiting beliefs and move forward with greater confidence and clarity.
Areas Joseph often supports clients with
• Confidence and self-belief
• Stress, anxiety and burnout
• Imposter syndrome
• Relationship and communication challenges
• ADHD and neurodivergence
Justine is a highly experienced ICF Professional Certified Coach (PCC) and qualified Psychotherapeutic Counsellor with over 25 years’ experience supporting personal and professional growth.
She works with professionals and leaders who feel overwhelmed, mentally stretched or disconnected from what truly matters, helping them regain clarity, confidence and balance.
Her coaching style is open, insightful and gently challenging, creating a calm, supportive space where clients can explore their patterns, build self-awareness and move forward with meaningful change.
Areas Justine often supports clients with
• Stress, overwhelm and burnout
• Leadership pressure and responsibility
• Confidence and self-belief
• Emotional resilience and regulation
• Life direction and meaningful change
Max is an ICF-certified coach who supports driven professionals and leaders to gain clarity, confidence and balance in demanding careers.
Before becoming a coach, Max worked as a lawyer and university lecturer, giving him first-hand experience of the pressure, responsibility and mental load that often come with high-performing roles.
His coaching style is calm, structured and practical, helping clients step back from constant pressure, strengthen their decision-making and move forward with greater clarity and direction.
Areas Max often supports clients with
• Career pressure and high-performance environments
• Overthinking and decision fatigue
• Confidence and self-trust
• Boundaries, balance and sustainable success
• Life direction and meaningful change
Ashleigh is an ICF-accredited coach with over 20 years’ experience in financial services, strategic operations and consulting.
Her career in high-pressure professional environments gives her a strong understanding of the demands, expectations and uncertainty many driven professionals face.
Her coaching style is calm, practical and supportive, helping clients step out of overwhelm, strengthen their resilience and move forward with greater clarity and confidence.
Areas Ashleigh often supports clients with
• Stress, overwhelm and burnout
• Building resilience in demanding roles
• Confidence and self-belief
• Navigating uncertainty and change
• Creating balance and sustainable success
Dr Jeevan trained at the University of Cambridge, where he completed a Medical Doctorate and a Masters in Physiology, Development and Neuroscience.
He previously worked as a doctor in the NHS and has authored research on sleep, mental health and addictive behaviours, giving him a deep understanding of how the brain and behaviour shape long-term change.
His coaching style is structured, practical and insight-driven, helping clients build discipline, overcome unhelpful patterns and move forward with greater focus and motivation.
Areas Jeevan often supports clients with
• Breaking unhealthy habits and behavioural patterns
• Motivation, discipline and personal accountability
• Mental clarity and focus
• Overcoming procrastination
• Building a strong sense of identity and purpose
Georgia is a qualified Personal Performance Coach who supports purpose-driven professionals to gain clarity, confidence and balance in their lives.
She works with people who feel overwhelmed, stuck or unsure about their next step, helping them reconnect with their priorities and create a life that feels more aligned and fulfilling.
Her coaching style is warm, supportive and reflective, helping clients build self-awareness, shift unhelpful patterns and move forward with greater confidence and direction.
Areas Georgia often supports clients with
• Confidence and self-belief
• Life direction and personal clarity
• Building healthier habits and routines
• Work–life balance and wellbeing
• Creating a life aligned with your values
Joe is an accredited leadership and team coach (ICF PCC / EMCC ITCA) who works with senior leaders and executives to lead with greater clarity, confidence and authenticity.
With over 16 years of experience working in global organisations, he understands the complexity, responsibility and pressure that often come with leadership roles.
His coaching style is calm, insightful and grounded, helping leaders step back from constant pressure, strengthen their decision-making and reconnect with what matters most in their work and lives.
Areas Joe often supports clients with
• Leadership confidence and authentic leadership
• Navigating pressure, change and uncertainty
• Decision-making and strategic clarity
• Emotional resilience and self-awareness
• Balancing professional impact with personal wellbeing
Katie Tomkins
Client Experience & Support
Katie leads client experience at STC, ensuring every person who works with us feels supported, understood and well looked after from their first interaction.
She plays a central role in shaping each client journey — from onboarding through to long-term success --working closely with Simon and the coaching team to deliver thoughtful, personalised support across the entire business.
Alongside helping clients achieve meaningful change, Katie ensures our systems, communication and processes run smoothly so that every client feels safe, encouraged and fully supported throughout their coaching journey.
Her calm, organised and people-first approach is a key part of why our clients feel so well looked after.
